Privacy Policy

Effective: September 20, 2024

Welcome to Atmosphere Innovations LLC’s Privacy Policy. This Policy explains how we collect and use your data and how you can control your information.

Transparency is one of our core values at Atmosphere. We believe there shouldn’t be any surprises about the data we collect and how we use it — that’s why we’re upfront with how we process it. For example, we process your information to provide you a more personalized experience, including to show you content and information that is most relevant to your experience. Understanding your interests and preferences help us provide a better product experience.

Furthermore, we believe a personalized experience should not come at the expense of your privacy. Just like in real life, there are some moments you want to share privately with your close friends, and others that you want to share publicly.

If you see us refer to our "Terms," we mean the Terms of Service that you agree to when you sign up for our Services.

Let’s get started with the controls you have over your information:

Control Over Your Information

Control over your information and settings is a core part of Atmosphere experience. Here, we give you more details on the types of settings that are available and provide instructions on how to delete data or your account.

We want you to be in control of your information, so we provide you with a range of tools, including:

  • Access and update your information. You can access and edit most of your basic account information on the "Me" page in the atmosphere app.
  • Delete your information. If you want to delete your account, navigate to the bottom of the "Me" page in the Atmosphere app.
  • Control who can see your content. We’ve built a number of tools that let you choose who you share your content with. In some cases you may want to share content with your friends, and in other instances you may want to share it with the public. Atmostreams are private by default, and can be edited within the app on the "Stream" page within the Atmosphere app.
  • Change your permissions. In most cases, you can change your permissions at any time. For example, if you provided access to your location, you can change that later on in your settings. Of course, if you do that, certain features and Services won't work.
  • Opt out of promotional messages. You have the option to opt out or unsubscribe from promotional emails and messages sent by SMS or other messaging platforms. To do so, just follow the instructions in the message like an unsubscribe link or similar functionality.

Information We Collect

This section provides you with details on what information we collect. We’ve organized this in a few categories: information you provide to us, information we generate based on your use of our Services, and information we receive from others. Sometimes, we may also collect additional information, with your permission.

When you use our Services, such as the Atmosphere app, we collect information you provide to us, generate information when you use our Services, and in some cases receive data from others. Let’s break these down in more detail.

Information You Provide

Many of our Services require you to set up an account. To do this, we ask you to provide us with account details (information about you, like your name, email address, and phone number).

Of course, you’ll also provide us with the information you send through or save within our Services. We consider some of this information to be private content and communications (like Atmostreams). On the other end of the spectrum, some of the information you send through or save within our Services may be public content that is accessible to everyone (such Atmostreams configured to be public). Keep in mind that users who view your Atmostreams and any other content can always screenshot that content, save it, or copy it outside the Atmosphere app. So please don’t share content that you wouldn’t want someone to save or share.

Lastly, when you contact Support we’ll collect whatever information you provide or that we need to resolve your question.

Information We Generate When You Use Our Services

When you use our Services, we collect information about which of those Services you’ve used and how you’ve used them. This helps us better understand the way our community uses our Services so that we can make improvements.

This includes usage information (information about how you interact with our Services — for example, which points of interests you view, atmostreams you view and interact with and content information (information about content you create or provide, and metadata — for example, information about the content itself like the date and time it was posted and who viewed it). Content information includes information based on the content of the data you interact with — so if you save an Atmostream, we may use that information to show you more content like that Atmostream.

This also includes device information (such as your hardware or software, operating system, device memory, and browser type), location information (IP address), information collected by cookies and similar technologies, depending on your settings, web storage,, and log information (such as details about how you’ve used our Services, access times, pages viewed, IP address, and unique identifiers like cookies).

If you’ve explicitly granted device-level permissions, device information may also include information about your location information (precise location through methods like GPS signals).

Data We Receive From Others

The last category of data we collect is information about you that we may receive from others, such as other users and third parties. This includes linked third-party service data (information we get when you link your Atmosphere account to another service), contact info from other users or third parties (if another user uploads their contact list which includes your information, we may combine that with other information we have about you to better understand who you may want to communicate with. Or, if you provide us with your contact information, we may use that to determine if we can communicate with you in other ways, like SMS, email, or other messaging services), and data relating to potential violations of our Terms (we may receive information from third parties, including website publishers, social network providers, law enforcement, and others, about potential violators of our Terms of Service and Community Guidelines).

Other Information, With Your Permission

Additionally, there may be instances when you interact with our Services that we will ask your permission to collect additional information. For example, before accessing your device’s camera roll or Contact Book.

How We Use Information

This section explains how we use the information we collect. Among other things, we use the information we collect to provide you with personalized products and Services that we work hard to build and improve. Below, we walk through each purpose for which we use information in detail.

Keep Things Up & Running (i.e., operate, deliver, and maintain our Services)

We use the information we collect in order to operate, deliver, and maintain our Services. For example, by delivering an atmostream you want to send to a friend or, if you share your location on the Atmosphere map, to show you suggestions like places you might like in your neighborhood, or content others have posted to the Map.

We also use some of your information to help keep our products up to date, for example to make sure that our Services work with the latest operating systems and devices.

Personalize Your Experience & Give Context

We offer personalized Services to users. One of the ways we do this is by showing you content that is relevant to you or we think you may enjoy based on the information you share with us. To do so, we use information about you across different areas of the Services in order to add context to your Atmosphere experience. For example, we automatically tag content with labels based on the content, your location, or the time of day. So if there's a lively beer hall in the atmostream, it may inform us that you’re into lively beer halls so we can surface you similar content on our Services.

Personalization can also help with showing recommended places on the Atmosphere Map, or even generate atmostreams using AI, infer your interests based on your content or activity, or customize the content we show you. Personalization also includes tailoring your experience based on what your friends are doing, including showing you content your friends create, like, or enjoy on the Atmosphere app.

Our goal is to continuously provide you with more relevant and interesting content.

For example, if you engage with a lot of vegan content, but skip content involing meat, our recommendation algorithms will prioritize vegan places, but not steakhouses.

Develop & Improve Features, Algorithms & Machine Learning Models

Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images, or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and machine learning models for personalization, safety and security, fairness and inclusivity, and to prevent abuse or other Terms of Service violations.

Your information can help us decide what kind of improvements we should make, but we are always focused on privacy — and we don’t want to use more of your personal information than necessary to develop our features and models.

Analytics

In order to understand what to build or how to improve our Services, we need to understand trends and demand for our features. Studying data from users can help us see trends in the ways that people use the Services. This helps inspire us to improve Atmosphere on a larger scale. We perform analytics in order to identify, monitor, and analyze trends and usage. Based on this information, we will, among other things, create information about our users to help us understand demand.

Research

We conduct research to better understand general consumer interests, trends, and how our Services are used by you and others in our community. This information, along with analytics (as we described above), helps us understand more about our community and about how our Services fit into the lives of those in our community. We also engage in research and development to develop new techniques and technologies (e.g., new machine learning models). The results of our research are sometimes used in features on Atmosphere.

Enhance the Safety & Security of Our Services

We use your information to enhance the safety and security of our Services, verify user identity, and prevent fraud or other unauthorized or illegal activity. We also scan URLs sent on Atmosphere to see if that webpage is potentially harmful, and can give you a warning about it.

Contacting You

Sometimes we’ll get in touch with you to promote new or existing features. This includes sending user communications through Atmosphere, email, SMS, or other messaging platforms, where permitted. For example, we may use the Atmosphere app, email, SMS, or other messaging platforms to share information about our Services and promotional offers that we think may interest you.

Other times, we need to communicate with you to provide information, alerts, or to send messages our users ask us to deliver at their request. This may include sending communications through Atmosphere, email, SMS, or other messaging platforms, where permitted, to deliver account status updates, and security alerts; it may also include fulfilling our user’s request to send invites or Atmosphere content to non-users.

Support

When you ask for help, we want to get you support as quickly as possible. In order to provide you, the Atmosphere community, and our business partners with the help needed to resolve issues with our Services, we often need to use the information we have collected to respond.

Enforce Our Terms & Policies

We use the data we collect to enforce our Terms and the law. This includes enforcing, investigating, and reporting conduct that violates our Terms, policies, or the law, responding to requests from law enforcement, and complying with legal requirements. For example, when unlawful content is posted on our Services, we may need to enforce our Terms and other policies. In some cases, we may also use or share your information to cooperate with law enforcement requests, escalate safety issues to law enforcement, industry partners, or others, or comply with our legal obligations.

How We Share Information

This section explains who we share information with, what that information may include, and the reasons for sharing that information.

Recipients & Reasons for Sharing

  • Atmosphere. To provide our Services to you and our community, we may share information with your friends on Atmosphere or other users. For example, the content you create in an atmostream can be viewed by your friends if you allow them.

  • Public. Most of the features on Atmosphere are private and for Friends only, but we also offer public features that allow you to opt in to showcase your best atmostreams to the world. When you do this, those atmostreams may also be discoverable outside of Atmosphere, for example on the web.

  • Third-Party Apps. Sometimes we provide features that allow you to connect with third-party apps. If you decide to connect your Atmosphere account with a third-party app, we will share any additional information you direct us to.

  • Service Providers. We share information about your activity with our service providers, who process that information on our behalf. For example, we rely on such Service Providers to analyze app crashes and usage trends. We do not share private communications with them.

  • Legal, Safety, and Security Partners. We share information about your activity as necessary for the following legal, safety, and security reasons:

    • comply with any valid legal process, governmental request, or applicable law, rule, or regulation.
    • investigate, remedy, or enforce potential Terms of Service and Community Guidelines violations.
    • protect the rights, property, or safety of us, our users, or others.
    • detect and resolve any fraud or security concerns.

  • For the purposes of a Merger or Acquisition. If we were to sell or negotiate to sell our business to a buyer or possible buyer, we may transfer your personal information to a successor or affiliate as part of that transaction.

How Long We Keep Your Information

In this section we provide you with information on how long we keep your information, why we keep your information, and also highlight how we may need to keep your information to comply with laws, courts, and other obligations.

As a general rule, we keep information as long as you tell us to, and otherwise as long as we need it to provide our Services, or as required by law. Whether we retain your data depends on the specific feature, your settings, and how you’re using the Services. Here are some more factors we consider when we decide how long to keep your information:

  • If we need the information to operate or provide our Services. For example, we store your basic account details — like your name, phone number, and email address — to maintain your account.
  • To do the things you expect from our Services and as we’ve described within this Privacy Policy. For example, we maintain your list of friends until you ask us to delete them since friends are key to expressing yourself.
  • How long we need to retain the information to comply with certain legal obligations.
  • If we need it for other legitimate purposes, such as to prevent harm, investigate possible violations of our Terms of Service or other policies, investigate reports of abuse, or protect ourselves or others.

Although our systems are designed to delete some of your information automatically, we cannot promise that deletion will take place by a specific time.

In some cases we need to comply with legal requirements to store your data which stops us from deleting your information. For example, if we receive a notice from a court asking us to keep a copy of your content. Other reasons we may be required to keep a copy of your data are if we get reports of abuse or other Terms or policy violations, or if your account, content created by you, or content created with other users is flagged by others or our systems for abuse or other Terms or policy violations. Finally, we may also keep certain information in backup for a limited period of time or as required by law.

Our Audience

Our Services are directed to individuals 18 years and older.

Our Services are not directed to children under the age of 18, and you must confirm that you are 18 years or older in order to create an account and use our Services. If we have actual knowledge that you are under the age of 18, we will stop providing Services to you and delete your account and data.

Updates to the Privacy Policy

We may update our Privacy Policy from time to time, and will give you a heads up if we make any changes we think you should know about.

We may change this Privacy Policy from time to time. But when we do, we’ll let you know one way or another.

Sometimes, we’ll let you know by revising the date at the top of the Privacy Policy that’s available on our website and mobile application. Other times, we may provide you with additional notice (such as adding a statement to our websites’ homepages or providing you with an in-app notification).

Contact Us

Have any questions about the information here? You can contact us here.